Marketing director for Starbucks Mexico

Passionate about marketing, she has more than 20 years of professional experience working in the private sector. She has been the Marketing director for Starbucks Mexico since October 2017. Before this, she worked at companies such as Burger King, Warner Lambert, Pfizer, Cadbury-Adams and Kraft, among others. As a marketeer, she focuses on creating strong brand values and developing new business models with regional exposure. She has extensive experience reversing declining trends and strengthening brand credibility, relevance and benefits. She holds a degree in Marketing from the Monterrey Institute of Technology and Higher Education. [Mexico]