UNO Magazine
Iván Pino Zas
Partner and Senior Manager Digital LLYC
Pioneer in digital communication in Spain, he heads the most global area of consultancy in the firm as a partner of LLYC, developing digitalization solutions for marketing, reputation and public affairs. He is a part-time professor in Client Experience at the IE Business School; co-author of “Claves del nuevo Marketing. Cómo sacarle partido a la Web 2.0” (2009, Gestión 2000); and editor of the first e-book in Spanish on communication in the social media: “Tu Plan de Comunicación en Internet. Paso a Paso” (2008). [Spain]

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