UNO Magazine
SOLUTIONS TO CHALLENGES THAT MATTER.
Iván Pino Zas
Partner and Senior Manager Digital LLYC
Pioneer in digital communication in Spain, he heads the most global area of consultancy in the firm as a partner of LLYC, developing digitalization solutions for marketing, reputation and public affairs. He is a part-time professor in Client Experience at the IE Business School; co-author of “Claves del nuevo Marketing. Cómo sacarle partido a la Web 2.0” (2009, Gestión 2000); and editor of the first e-book in Spanish on communication in the social media: “Tu Plan de Comunicación en Internet. Paso a Paso” (2008). [Spain]

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