UNO Magazine
Luis Serrano
Global leader of the Crisis and Risk Area at LLORENTE & CUENCA
The Crisis Manager at LLORENTE & CUENCA, Serrano is one of Spain’s top experts on communications management, crisis situations and the development of crisis action protocols for social networks. With a degree in journalism, he was the press manager for the Emergencies Centre 112 for the Community of Madrid for 17 years, where he actively participated in handling extreme situations such as the 11-M terrorist attack in Madrid. He has been part of over 100 incidents, accidents with multiple victims, health crises, etc., writing his experiences in his book, 11M y otras catástrofes. La gestión de la comunicación en emergencias. He also has extensive teaching experience in crisis management and emergencies. As a journalist, he worked in Onda Cero’s news services for seven years. [Spain]

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