Co-founder and CEO of We Are Knitters.

Pepita co-founded native digital brand We Are Knitters (WAK) 10 years ago, seeking to bring arts and crafts to new generations. WAK makes more than 18 million euros per year, 95 percent of which comes from outside Spain, with the United States as its main market. This business is run 100 percent online out of Spain thanks to its strong technological component. WAK won the Princess of Girona Award in 2020, received the Endeavor Entrepreneurs Award, and is an independent director of PRISA.