UNO August 2013

Democracy, Markets, Businesses: Between Trust and Uncertainty


We start this edition of UNO#11 by celebrating two new awards granted to the magazine: The Grand Award for Best Magazines – Overall Presentation and the Gold Mercury Award of the International MERCURY 2012/13. Both awards recognize the work of all of the internal and external collaborators of the Firm who make the publication of UNO possible.

UNO#11 brings us closer to one of the key issues of global businesses: the need to manage the diversity of operating contexts under which enterprises, financial institutions and industries on both sides of the Atlantic operate.

democracia-fullOn one hand, in the Iberian Peninsula, where we are still experiencing the difficulties that “The Great Recession” has caused throughout the European Union, the current challenge is meeting the needs to strengthen and increase the trust and credibility of the organizations, which has currently been lost among its operative context and stakeholders.

On the other, in Latin America, even with all the contradictions and exceptions, the current situation is one of significant economic development, the most positive conditions in decades.

The current document will reflect the state of the debate on this issue and the opportunities and challenges to manage such a complex environment by senior executives from companies with interests in the Spanish- and Portuguese-speaking markets in Iberia and Latin America. That implies, identifying and analyzing the main risks that need to be faced in the field of relations with the Regulator body and the political world, in the field of economic expectations and market requirements, analysts, investors and stakeholders as well as in the management sphere.

The current challenge: managing the diversity of operating contexts under which enterprises, financial institutions and industries on both sides of the Atlantic operate

I hope you enjoy this issue of UNO and, to the extent possible, hope it helps you to navigate through the present challenges that put businesses’ leadership to a test, forcing them to find their true potential to successfully get away from the dangerous maze they have been put in.


Jose Antonio Llorente
Founding Partner and Chairman of LLYC Spain / U.S.A.
Jose Antonio Llorente as a specialist in Corporate and Financial Communication, over the course of a career spanning more than 25 years, he has provided consultancy services on numerous corporate transactions: mergers, acquisitions, divestments, joint ventures and stock market floatations. Mr. Llorente was the first Spanish professional to have received the SABRE Award for Outstanding Individual Achievement, a European award presented by The Holmes Report.Mr. Llorente worked at the multinational Burson-Marsteller for ten years, where he was Managing Director. He currently sits on the Board of Trustees of the Euroamérica Foundation and the Steering Committee of the Spanish Association of Minority Shareholders of Listed Companies. He is also a member of the Advisory Council to SMEs of the Spanish Confederation of Small- and Medium-Sized Enterprises, the Steering Committee of the Agencies of Spain Association and the Advisory Council of Executive MBA in the Management of Professional Services Organisations organised by Garrigues. José Antonio has a degree in Information Sciences from the Complutense University of Madrid, and specialist in Public Affairs at Indiana University of Pennsylvania and The Henley College. @jallorente [United States - Spain]

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