UNO November 2014

Veracruz 2014: Education, Innovation and Culture




Heterogeneity is one of the defining features of Latin American countries, not only in relation to their political and economic circumstances, but also as regards their social dimension.

Yet, despite the diversity that characterizes the Latin American puzzle, there is a cultural element shared by all nations that has historically favored the creation of synergies and affinities between them: the language.

This essential point has its origins in the shared history and culture with Spain and, thus, the closeness between Spanish and Portuguese also entail the special bonds with Brazil and Portugal.

At the same time, this common language facilitates the trade relations and therefore acts as an economic accelerator. This is shown by the fact that the formations of new initiatives such as the Pacific Alliance, which do not only have political and economic consequences in Latin American countries, but also foster cultural exchange and promote academic mobility and flow of persons of the research sphere. This enables the region to play an important role in the international strategic arena.

The culture has been and will always be an integral element of the region and, therefore, should become one of the main foundations to structure the Ibero-American process in the future

01_1Therefore, it is not only the language, but more importantly the culture, which has always been an integral element for the region and, therefore, should become one of the main foundations to structure the Ibero-American process in the future.
The development of the middle class thanks to the increased purchasing power and greater access to education has entailed a cultural revolution in the region. Information and communication technologies (ICTs) have also contributed in the aforementioned process. Lastly, social networks have become the cornerstone of the growing social movements that Latin America has witnessed during the last decade.

On the other hand, the commitment towards innovation enhances economic growth in Latin American countries and their traits and leadership in the international arena. Aligned with this context, the next 24th Ibero-American Summit of Heads of State and Governments, which will take place in the Mexican city of Veracruz, decided to use the following slogan: “Ibero-America in the 21st Century: Education, Innovation and Culture”.

This issue of UNO is, therefore, a reflection on the main aspects of Ibero-American culture that will be addressed in the Veracruz Ibero-American Summit (Mexico). From that perspective, this publication will analyze several industries: book, editorial, film, television production, food, university students exchange, art, performing arts and that joint defense of the identity built on the language in countries such as the U.S., where the Latin-Hispanic prominence is gradually increasing and becoming more and more relevant from a social and political point of view.


Jose Antonio Llorente
Founding Partner and Chairman of LLYC Spain / U.S.A.
Jose Antonio Llorente as a specialist in Corporate and Financial Communication, over the course of a career spanning more than 25 years, he has provided consultancy services on numerous corporate transactions: mergers, acquisitions, divestments, joint ventures and stock market floatations. Mr. Llorente was the first Spanish professional to have received the SABRE Award for Outstanding Individual Achievement, a European award presented by The Holmes Report.Mr. Llorente worked at the multinational Burson-Marsteller for ten years, where he was Managing Director. He currently sits on the Board of Trustees of the Euroamérica Foundation and the Steering Committee of the Spanish Association of Minority Shareholders of Listed Companies. He is also a member of the Advisory Council to SMEs of the Spanish Confederation of Small- and Medium-Sized Enterprises, the Steering Committee of the Agencies of Spain Association and the Advisory Council of Executive MBA in the Management of Professional Services Organisations organised by Garrigues. José Antonio has a degree in Information Sciences from the Complutense University of Madrid, and specialist in Public Affairs at Indiana University of Pennsylvania and The Henley College. @jallorente [United States - Spain]

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