UNO May 2016

Digital transformation



The current digital context of our society is influencing the development of new models of business and organizational management. Changes are taking place at such an accelerated pace that the survival of many organizations is at stake if they do not embrace the digital age. Change is happening not only in social and personal relationships, but also in our consumers, stakeholders and employees.

We need models of innovation that guide the strategy, culture, processes and skills of an organization toward a clear digital strategy. But more than that, we also need leaders who advocate the cultural shift toward digital transformation as an essential way of overcoming new challenges following the crisis.

We need leaders who advocate the cultural shift to digital transformation as an essential way of overcoming new challenges following the crisis

It is for this reason that attracting and retaining talent is a huge challenge in this process. People are increasingly going digital. It is no wonder, therefore, that digital skills are becoming central to the needs of all organizations.

It is essential we understand and properly analyze the situation in which we live. We consume what we want, when we want and in the way we want. The skill lies in being close to our public in order to give them exactly what they need. Personalization, simplicity and immediacy are key to successfully dealing with this new stage.

01_1To discuss digital transformation is really to discuss business transformation. Products and services will experience an authentic revolution, and value-added services that take advantage of new technologies will appear in order to generate a direct impact on income statements and on customer experience. Optimization of channels and processes; seeking new models and revenue streams based on customer demands; and, of course, changing the internal culture of the company so that “digital” is at the heart of everything we do.

This new scenario poses many opportunities and pitfalls for companies: Mobility, big data, cloud, the Internet of Things, artificial intelligence, virtual reality, etc. For that reason, most organizations are turning to new talent and leaders to successfully facilitate this transition.

This edition of UNO brings together and highlights one of the main challenges for directors over the coming years: digital transformation. Our objective is to be open, agile and maintain a tireless approach to addressing existing and future opportunities alongside our clients.

UNO#24 brings together great professionals to share their views and experiences on digitalization. They present trends on how organizations are adopting new norms and methods to build their digital futures. They are leaders who accept the new reality affecting all industries.

All contributions to this edition have one thing in common: change. As long as we accept change, the future is still full of possibilities.

Jose Antonio Llorente
Founding Partner and Chairman of LLYC Spain / U.S.A.
Jose Antonio Llorente as a specialist in Corporate and Financial Communication, over the course of a career spanning more than 25 years, he has provided consultancy services on numerous corporate transactions: mergers, acquisitions, divestments, joint ventures and stock market floatations. Mr. Llorente was the first Spanish professional to have received the SABRE Award for Outstanding Individual Achievement, a European award presented by The Holmes Report.Mr. Llorente worked at the multinational Burson-Marsteller for ten years, where he was Managing Director. He currently sits on the Board of Trustees of the Euroamérica Foundation and the Steering Committee of the Spanish Association of Minority Shareholders of Listed Companies. He is also a member of the Advisory Council to SMEs of the Spanish Confederation of Small- and Medium-Sized Enterprises, the Steering Committee of the Agencies of Spain Association and the Advisory Council of Executive MBA in the Management of Professional Services Organisations organised by Garrigues. José Antonio has a degree in Information Sciences from the Complutense University of Madrid, and specialist in Public Affairs at Indiana University of Pennsylvania and The Henley College. @jallorente [United States - Spain]

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