UNO September 2013

What are we on the Internet? Reputation, Brand and Digital Identity

The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality.

It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the way people think, act, communicate, work and earn their livelihood.

In fact, it has forged new ways to create knowledge, educate people and share information.

 The digital revolution has created a concept, which is new, indelible and very difficult to manage: the digital fingerprint

It has restructured the way countries do business and govern their economy, and the way they are politically committed and governed.

It has provided fast delivery of humanitarian aid and health care, and a new vision of environmental protection.

01_1Furthermore, it has even created new ways of entertainment.

However, in addition to all these changes, the digital revolution has created a concept, which is new, indelible and very difficult to manage: the digital fingerprint / the digital identity. In the past, we used the concept of “published reality” (by the media) to speak about a tangible and certain reality.

The current concept of digital identity has also very important consequences, as it creates a new space of “tangible reality”. Everyone has to be transparent in their behaviours and, as a result, everyone has to be prepared for a continuous supervision of the said behaviours through the tools available in the online world.

In this UNO, we also address other issues regarding the Digital Revolution that are related to the unbalance between, on the one hand, an easier access to information and knowledge, and on the other hand, a new illiteracy gap due to the bottom-up abundance of information, and to the lack of access to new technologies or to the lack of information regarding the use these technologies.

This UNO will address issues such as citizens’ privacy, intellectual property rights, the relation between companies and their employees, the digital identities of individuals, or the legal framework which regulates the use and sometimes the abuse of new technologies. I hope you will find it of great interest.

Jose Antonio Llorente
Founding Partner and Chairman of LLORENTE & CUENCA Spain / U.S.A.
Jose Antonio Llorente as a specialist in Corporate and Financial Communication, over the course of a career spanning more than 25 years, he has provided consultancy services on numerous corporate transactions: mergers, acquisitions, divestments, joint ventures and stock market floatations. Mr. Llorente was the first Spanish professional to have received the SABRE Award for Outstanding Individual Achievement, a European award presented by The Holmes Report.Mr. Llorente worked at the multinational Burson-Marsteller for ten years, where he was Managing Director. He currently sits on the Board of Trustees of the Euroamérica Foundation and the Steering Committee of the Spanish Association of Minority Shareholders of Listed Companies. He is also a member of the Advisory Council to SMEs of the Spanish Confederation of Small- and Medium-Sized Enterprises, the Steering Committee of the Agencies of Spain Association and the Advisory Council of Executive MBA in the Management of Professional Services Organisations organised by Garrigues. José Antonio has a degree in Information Sciences from the Complutense University of Madrid, and specialist in Public Affairs at Indiana University of Pennsylvania and The Henley College. @jallorente [United States - Spain]

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